Below is Main Street Marketing’s List of Engagement Stages for Leads…
- Inactive - You have a contact but they’ve not responded to your marketing.
- Aware - Prospects have seen your enewsletters, website, blog posts, social media activity etc. It usually takes 7-10 marketing strategy to get someone’s attention.
- Engaged - Prospects are listening and trying to figure out if your solutions can fit for them.
- Interested - Now you need to educate your interested prospects and pass them through the sales funnel and close the deal.
Read more at :
http://main-street-marketing.com/stages-of-lead-generation-engagement
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