6 Degrees of SEO Separation – From Data to Content Performance

Something significant has been happening in the world of SEO for some years. Most of us are aware of the shift, even if we’re not able to quite put it in words. As the SEO discipline grows, the borders and gaps between other disciplines grow smaller.
In fact, if we were to look at SEO in terms of the "six degrees of separation" (for example, how far away SEO is from another marketing discipline) we’d likely find that it’s very closely tied with each and every marketing and business goal in some way.
In this post, I’ll show you how as marketers, we’re all just six degrees of separation away from a fully integrated SEO marketing program that includes:

1. Gathering and understanding data
2. Structuring data
3. Targeting demand
4. Optimizing content
5. Integrating with other channels
6. Measuring performance

Let’s look at each of these steps in closer detail…
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