Facebook Ad CTR Up 17%, CPC Down 17% In Q1 [Nanigans Report]

Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report released today.

Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY.

On a cost-per click basis, ads were 17% cheaper than they were in the fourth quarter — the 53 cent CPC average falling to pre-holiday levels because of, according to Nanigans, reduced demand after the Q4 shopping season. The CPC drop was especially pronounced for ecommerce advertisers, who experienced a 32% decrease in the quarter and a 14% reduction YoY. Gaming advertisers saw a 11% quarterly CPC increase and 69% for the year. Overall, CPC averages increased 4% YoY.

Overall global CPMs (cost per 1,000 impressions) dropped 3% in the quarter to $4.26, but soared 273% since the first quarter of 2014 when they were $1.14. Ecommerce CPMs — $3.74 — fell 24% in the quarter and gained 227% YoY.

Nanigans, a Facebook Marketing Partner, said most advertisers using its software have direct response goals and dedicate the overwhelming majority of budgets to Unpublished Page Post Ads, Mobile App Install Ads and Domain Ads, categories that represented 97% of spending through Nanigans in Q1.

The company notes that many of its customers use ROI-based bidding algorithms targeting high-value and high-ROI audiences that typically cost more to reach. “As such, the data in this report should not be used as a proxy for the overall Facebook marketplace,” the report stated.

The company also noted that advertisers using its software are adopting new Facebook ad products, spending 2.8 times more on video ads and 5.2 times more on multi-product ads this quarter than they did in the final quarter of 2014.

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Is Google bringing Android and Chrome OS together?

Is Google bringing Android and Chrome OS together? In a word – yes, but maybe not in the way you think.
The speculation about Google merging Chrome OS and Android has been a constant over the last few years. Why does Google have two separate systems when everyone else is merging? Why doesn’t Chrome just get folded into Android? Google has to kill one of them off. It’s odd that the tech world insists on Highlander rules – there can be only one. But the truth is that Google can bring them closer and closer together, and create a seamless experience for us, and it doesn’t need one to assimilate the other in order to do that.

Chrome OS is here to stay

People have strong opinions about Chrome OS, though a lot of them have never actually tried working on a Chrome book. Ever since it was first announced, back in 2009, commentators started queuing up to proclaim it dead on arrival. There have been plenty of assertions about its failure since then. They all suppose that Chrome OS is designed to replace Windows, but it doesn’t have to beat Windows across the market.
According to NPD data, via Betanews, Chromebooks accounted for 14 percent of laptop sales in the U.S. last year, up from 8 percent in 2013, and that figure is still rising. When you consider how cheap Chromebooks are compared to the competition, and how well-suited they are to education, it’s inevitable that Chrome will continue to grow. It only looks like a failure because people use the dominant OS as a yardstick. You can argue about its relative merits (low prices, speed, no updates) and weaknesses (offline, heavy lifting, photo editing), but it is a very good fit for a specific audience and it is still improving.
Regardless of whether it has met expectations, Google is committed to it, as evidenced by the recent Chromebit unveiling alongside four budget-friendly Chromebooks, and not long after the new Chromebook Pixel.
If Chrome OS isn’t going anywhere, then is it on a collision-course with Android? Shortly after the Chrome OS announcement, back in 2009, Sergey Brin said, “Android and Chrome will likely converge over time,” but what did he mean by that?
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Avoid Google Chrome’s security flaw with these password manager apps

Online security has been a huge topic of discussion — that much is evident from the sheer breadth of passcodes you likely have within your arsenal. However, although passwords serve as a convenient and (often) effective means of preventing your identity and data from being stolen, remembering them all can prove difficult without having to refer to a multitude of Post-It notes haphazardly place around your computer’s monitor.
The right password manager should do more than just lock your passcodes within an encrypted vault in order to minimize your vulnerability against attacks. Many modern password managers now allow you to sync your Web-based passwords across devices and change them with a mere click, while giving you the option to automatically sign in to your favorite sites and granting you improved security in all facets of your data.
Below are a few of our current favorites, though we still highly recommend you lock your computer whenever you step away from it. Trust us, your co-workers can be cruel if left unattended. Damn you, Brad!

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Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer

As China's search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.

Google continues to dominate the global search market with 54.7 percent of search ad revenues worldwide in 2014. But mainland China’s ban on Google is giving Baidu, the search leader in that country, a huge advantage. Baidu will see its global share of search ad revenues increase from 6.4 percent in 2013 to 8.8 percent in 2015, according to new data from eMarketer.
“Baidu is reaping the benefits of Google’s ban in China—and of course, a massive and growing internet user population,” says eMarketer in the report, which breaks out search ad revenues from the overall digital advertising market for the first time.
The research firm notes that China will account for $14.90 billion, or 32.8 percent, of the global search spend in 2015. The U.S., by comparison, will account for $25.66 billion in ad spend this year. But, with rapid growth search growth of 32.8 percent this year — nearly double the overall growth of 16.2 percent — it’s easy to see that China could soon eclipse U.S. search spend. Spend that Google is missing out on.
For another perspective on future growth, the U.S. has internet penetration of over 86 percent of the population, while in China, just 46 percent has internet access according to Internet Live Stats.
Google’s search ad share is expected to shrink marginally from 55.2 percent in 2013 to 54.5 percent in 2015. Google’s search ad revenues will continue to far outweigh its competitors this year. The company is expected to bring in $38.42 billion in search revenues in 2014 and $4446 billion in 2015. Baidu’s revenue is expected to grow from $5.35 in 2014 to $7.18 in 2015.
Microsoft and Yahoo will see their combined search share grow by just 6.5 percent in 2015. Bing saw strong growth in 2014, with its search ad share rising from 3.7 percent in 2013 to 4.2 percent in 2014. Bing’s share is expected to hold steady in 2015. Yahoo is expected to see stronger revenue growth in 2015, rising to $1.90 billion from $1.78 billion in 2014. However, Yahoo’s global share will continue to shrink from 2.5 percent in 2014 to 2.3 percent in 2015. Last week, the two companies have extended talks to renegotiate their search deal which hit its five year mark in March.
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10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.

Jeans company True Religion needed to promote events and new products at its retail stores. Using geo-targeted emails focused on areas in which the brand had a high concentration of stores, True Religion was able to serve up dynamic emails unique to each audience to drive in-store traffic.
65,000 geo-targeted emails were opened with a 2.5% click through rate and a 1% in-store conversion, a huge impact for one campaign with a small data set, per True Religion’s Director of Global e-Commerce, Gary Penn.

Examples like the above support metrics that find geotargeting doubles the performance of all kinds of marketing methods, from email campaigns to paid search. Per data from the Local Search Association’s LSA Insights database, it also doesn’t matter what vertical your business is in.  The click-through rate for geotargeted mobile display ads was higher than the industry benchmark for all verticals.

 

The effectiveness of geo-targeting is only going to further improve as mobile use grows and location data becomes more accurate and available. The Local Search Association (LSA) just released data that found that, for the first time, mobile devices surpassed PC use in search for local businesses and services. As I reported last month, the majority of searches (52%) for local information on mobile devices occur either in the car or away from home or work.
Furthermore, 70% of consumers are willing to share their location information if they believe they are getting something of value in return like coupons or loyalty points, according to LSA’s Local Mobile Search Study.  This dynamically moving consumer base is only going to be more receptive to search results and ads that are specific to their location.
Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a basic level, a business can restrict its reach to consumers only located in a defined geographic area such as a state or a city. But location often provides much deeper, more meaningful and identifiable traits that tell you what a person wants, needs or is interested in.
Here are 10 practical tips for using geo-location information to reach your target audience.

1. Find A Venue Where Your Target Audience Will Have Specific Wants Or Needs

Stadiums, airports, universities, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. A band like One Direction, for example, is likely to attract school-age female fans.
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Facebook Launches New Video Embeds & Comment Syncing From Site To Page

Facebook video now can be embedded independent of Facebook posts; conversation threads in the Facebook comment plugin will have the option to be mirrored on Facebook Pages.

Have you found the perfect Facebook video to illustrate a blog post? Now you can embed it directly on your site without its supporting post. Facebook also has a beta test that allows comments on publishers’ sites to sync to their Facebook Page and vice versa.
Facebook announced the new features today at its F8 developers conference in San Francisco.
Previously, if you wanted to embed video on your site, you had to embed the entire Facebook post containing the video. So like Twitter before it, Facebook is enabling YouTube-like video embedding. That will please publishers, journalists and the creators of videos who should see greater distribution of their content. It should also increase the number of Facebook video views, which are already averaging 3 billion a day according to the social network.
The update to the comment plugin will affect fewer publishers — at least immediately — but it could prove to be a major development. At launch in 2011 and until now, the comment plugin gave publishers the ability to host a Facebook powered discussion board on their site, but the conversation there is largely siloed. Commenters are given the ability to post comments on their News Feed, but any conversation on a site’s Facebook Page is separate from the discussion going on within the comment plugin.
Now publishers will have the option to mirror those conversations. The discussion thread from any link posted on a site’s Facebook Page will automatically pull in comments from the plugin and vice versa.
“The value here is we can unify the conversation in multiple places,” said Simon Cross, a product manager on Facebook’s platform team. “We think that’s going to increase engagement on your website because there will be more comments there.”
The new feature is being rolled out in the next few weeks as a beta test with six publishers: BET, NHL, BuzzFeed, Huffington Post, Elite Daily and Fox Sports.
 Read more Click here / www.advante360.com

 

B2B Marketing Automation Platforms 2015: New Market Intelligence Report

Do you need a marketing automation platform?

Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “B2B Marketing Automation Platforms 2015.”
You may have noticed the increasing number of options for automating marketing tasks such as landing page development, email marketing, lead nurturing, tracking website visitors and analyzing results. This 46-page report will help you navigate those choices and make a more informed decision about the current market of B2B marketing automation vendors.
This guide analyzes the current market for marketing automation platforms including the types of vendors serving the market and the capabilities available. If you are considering licensing a marketing automation platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which is best for your business and contains profiles of leading vendors.
Read more Click here / www.advante360.com

 

Google testing new on-body detection feature for Android phones

New Delhi: Google is reportedly introducing a new feature for Android phones that can detect human touch and automatically adjust the lock mode. Using the accelerometer of the phone, the feature can figure out when you are holding the phone or have it in your pocket, and lock it when it is away.
If you unlock the device once, it will stay unlocked till you are holding it or keep it in your pocket. Once you keep the phone away, it will lock again; while picking it up again will require you to manually put in the passcode.
AndroidPolice stated in its report that the purpose behind the feature is to add just a little convenience and security, and avoid the data being easily stolen by potential thieves if you leave your phone sitting on a table or forget it somewhere.
However, there is a catch here. If you hand your phone to someone else while it is unlocked, it will not lock again as the feature isn't equipped to recognize owner's hands or which pocket it sits in.
The feature was spotted on Nexus 4 running Android 5.0.1 OS. Although it is not a feature related to the latest Android 5.1, but would require a 5.0 OS or above that to work.
Read more at www.advante360.com

How to Increase Sale & Presence by Online Business Development - Tools & Techniques.

About Advante360

Advante360 is a leading SEO & Online Lead Generation, Traffic Generation and SEO Services. Over the year, Advante360 has consistently produced top quality, attractive, professional and profitable websites for its clients, not only in India, but throughout the World. We are proud to say that we provide genuine Lead Generation services and are one of the best Lead Generation Company in across globe at affordable price. We can help clients to find prospective clients anywhere and for any product as we have unlimited geographies and products we can server for.

What does Lead Generation services Means and how is this very effective tool?

“Advante360 Lead Generation Services” are also known as online Business Development services. Lead Generation work is effective for those Companies, which are looking for expanding into new Territory, stagnant sale, recession sale, aggressive expansion mode with just spending less than 2-5% of total Business Development Cost. This is a highly effective mode of expanding into other markets with effective global practices for lead generation at local market rates. Yes Can save 95-98% of your Business development time and cost. Incredible this has a high growth opportunities.

Now Let us take case study - If you take a scenario in case if you hire a team of Business Development Professionals in XYZ Company and now let us see how much is the oblivious difference between the Advante360 Business Development and XYZ Company Business Development team and saving/ profit / Loss.

                                                                                                                                                                                                                                                                                           All Amount in INR

Sr. No.	Particulars / Activities	XYZ Company – Business Development Team	Advante360 Lead Generation Services	Difference – Savings / Profit / Loss to XYZ Company
1	Hiring Cost - Per Month	INR 50,000	INR 35,000	Saving of INR 15,000
2	Business Expansion Expenses	There is a huge cost of Travelling & other Exp	No Such Cost are Involved and there is Guarantee of Minimum Lead Generation	Saving of More than INR 100,000 to 1,000,000 Per Month
3	Sales Commission Exp	2-5% - On Revenue	5-10% on Sales	Saving of 3-7% on total Sales Costs.
4	Time Consumption on Business Development	80% of total time goes for Lead Generation	100% dedicated 0nly on Lead Generation	Saving of 80% time of XYZ’s Business Development Team
5	Minimum Lead Generation Guarantee	No Guarantee	Minimum Guarantee of 10 Leads in a Month	Saving of at least INR 1 Mn Per Month
6	Lead Generation Data Security	Business Development team takes the lead along with them, once they leave XYZ Company	Signed Non-Disclosure Agreement and there is a Database Software, which allows to create Chinese wall on Clients information and Data	Advante360 is highly effective in terms of Data Security and for this NDA and Database Software is always kept in encrypted form
7	Business Development Reach	No Guaranteed  Network Reach -Maximum Limited to Network, LinkedIn, Email, Cold Calls, Seminar or Database	Advante360 Lead Generation is guaranteed to reach more than 100,000 professionals / B2B clients every months by using the Advante360 Lead Generation Software	Guaranteed Reach of 100,000 every month
8	Business Development Market Experience	Need to hire market experienced professional with Huge salary cost	No Such experience is required	Saving of INR 1 Mn per month
9	Lead Generation Conversion	Less than 2%	More than 30%	Huge upside on Revenue for E- Commerce Company by INR .5 Mn
10	Business Development Reach Strategy	Classical Business Development Strategies – Cold calls, email, SMS, Networking and many more	Adopts & follows Global level best practices and uses the Stanford, IBM, Oracle best practices methodologies on Lead Generation	Huge upside gain on Training & Development at no Cost with getting Global Level Services
11	Costing per Month	Approximately 2 Mn	Approximately INR 50,000	Saving of INR 950,000
12	Revenue	Approximately 5 Mn	Approximately 10 Mn	Revenue Gain of 20X as Compare to 2.5X

What Does “Advante360 Lead generation” Deal Contains?

“Advante360 Lead Generation Package” is a comprehensive online Lead Generation Software, which is developed by Advante360 In-house software team and this has taken almost 4 years after taking an extensive research and User Testing Analysis and now this has become a most effective to generate Lead at most ease. This Software is capable of generating leads up to 15,000 in a day or Maximum 600 leads in a minute.  The entire teams in Advante360 is well equipped with Global Level Lead Generation Techniques and adopts the Stanford, IBM and Oracle level Best Practices. The Lead Generation Software designed for Today’s evolving Internet environment. The solution is such designed that it significantly reduces the cost of online marketing as well as increases the company’s presence on the Internet. It’s comprehensive set of features, managed facilities and services improve a website’s traffic, increase its visibility, return on investment and make it a BIG success.

The Package deal is made such that it essentially takes away all the work of search engine promotion at a fraction of the cost, what it would actually takes to have the same type of results replicated in-house.

Advante360 Lead Generation Includes:

• No Cost of Installation

• Traffic Generation on your website

• Save 99% cost of Advertising by SEM or PPC or any other cost

• High Quality Product & Feature

• Guaranteed

• Direct access of data from Facebook, LinkedIn and other details

• High level of Calling – more than 75% conversion for an appointment

About the Professional, who actually make it things happen in right way?

Prashant Kumar  

Founder of Advante360° Company

Prashant is the founder and CEO of SEO & Online Lead Generation Company based out in Mumbai and having its offices in Singapore & Hyderabad. Advante360° is a market Leader in SEO Services, Traffic Generation, Online Lead Generation and Online Marketing Campaigns such as Facebook, LinkedIn, Blogs & other social networking's for users to reach every month of target 1 million. Search Engine Optimization traffic generation, Lead generation services are precisely accurate with our results-driven predictive analysis software and fully dedicated client focused real time software had positioned Advante360 unique among industry players.

Advante360 has adopted & works on the global best practices used by business development for more than 30 leading Global Companies along with strong internal research team working continuously on finding the best practices & techniques on how to maximize the business development results with minimum cost. Advante360 has helped clients to expand their business development verticals by assisting in acquiring new clients for their business from global to single territorial markets & success rate as of date is more than 25% as compare to their own existing practices and this has helped clients to save incredible almost 30% of Business Development cost. The Company provides services to start-up and middle level companies in India, UAE, UK, USA, Malaysia and Singapore Markets. Prashant started Advante360 Total SEO Company with focus on providing right mix of online Total SEO services which cater to clients as we all the search user to find the right product. In today scenario, potential clients are moving more and move on Internet Business and this has spurt in demand of right quality websites and that should be publicly visible and also these websites should start generating leads.

Heading the Overall operation from Operations to Business Development of Advante360 with 20 members team from Business Development, Market Research & Sales departments and till date, helped company to have strong prospects of clients worldwide over 100 on continuous basis on all reporting is done on daily basis including team reporting.

Successfully closed Close new business consistently more than 50 worldwide Increased focus on sales efforts and visibility through management of pipeline calls and 1 to1 communication improving forecast accuracy, yielding a 50% year over year revenue increase.

Selected and managed third-party lead generation partners to execute campaigns in the global & territorial markets. Developed and executed most successful strategic plan for the global & single territorial market and has created most reliable forecasting system for Advante360 & also for its clients. Successfully helped Company to get revenue of more than INR 5 million (USD 100,000) in current financial year and all revenue streams are based on minimum 12 months contract. Responsible for providing training & setting up the best practices process in the Advante360 Business Development team & also for the clients Conduct in-House training on SEO & also on Business development techniques. Industry Analysis, covering: Industry Overview, Industry Participants, Industry Trends & Growth, Competitive Analysis, Developed Advante360 to provide solution to clients on real time application for deal closing, tracking, monitoring, SEO, Software Development and IT & ITES verticals. Successfully developed Advante Knowledge Management Research Centre (AKMRC) on Training & Good quantitative skills to handle large sets of data. Able to process, analyses and report data to the top level management; reasonable level of numeracy with a high standard of personal integrity and decisiveness, in addition to problem-solving and influencing skills.

www.in.linkedin.com/in/Prashantadvante360