Every website has a purpose, including small steps for users to
complete as well as the more important desired activity. Think
registering an account (micro conversion) and completing an order (macro
conversion). Goals are there to help us track these activities, to help
us make it easier for people to complete them on our sites, and to
measure success of the website and its marketing activity.
In order for Google Analytics to work for every website, Goals need to be configured in each account depending on the content of the website. Even if you’ve already set goals up, it’s good to have a think about anything else you could use this functionality to track.
I’ll be covering different types of goals available, as well as how to use the reports available.
The most frequently used goal would be Destination, as it’s easy to track a specific URL and mark it as objective completed. This could be a thank-you for signing up to the newsletter page, the contact page, the order completed page, a thank-you for downloading this content page, etc. Goals can also be used to record less positive activity, such as error pages, newsletter unsubscribe activity, and more. By tracking all of these as goals you can get an understanding of how they happen, what percentage of sessions on your site leads to this activity, and what more can be done to increase/reduce the amount of times this goal is completed.
Read more Click here / www.advante360.com
In order for Google Analytics to work for every website, Goals need to be configured in each account depending on the content of the website. Even if you’ve already set goals up, it’s good to have a think about anything else you could use this functionality to track.
I’ll be covering different types of goals available, as well as how to use the reports available.
Types of Goals
There are four different types of things you can set as a goal in Google Analytics:- Destination (URL)
- Event (often interactions)
- Time on site
- Pages per visits
The most frequently used goal would be Destination, as it’s easy to track a specific URL and mark it as objective completed. This could be a thank-you for signing up to the newsletter page, the contact page, the order completed page, a thank-you for downloading this content page, etc. Goals can also be used to record less positive activity, such as error pages, newsletter unsubscribe activity, and more. By tracking all of these as goals you can get an understanding of how they happen, what percentage of sessions on your site leads to this activity, and what more can be done to increase/reduce the amount of times this goal is completed.
Read more Click here / www.advante360.com
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