Yahoo Wants To Syndicate Search To 600,000 Mobile Apps

Flurry gives Yahoo massive mobile reach and developer access.

Yahoo’s first mobile developer conference, held yesterday in San Francisco, was impressive for a company that a couple years ago was pronounced dead from an engineering and product standpoint.
Relying heavily on personnel from Yahoo’s Flurry acquisition and the latter’s deep penetration into the mobile developer community, Yahoo has launched an ambitious plan to extend the reach of its search, display and video ads through a new Mobile Developer Suite.
The free offering brings multiple products together for app developers to help them drive app installs and then analyze and monetize their traffic and usage. The Developer Suite includes:

• Flurry Analytics with Explorer  (app analytics)
• Yahoo App Publishing (app monetization)
• Yahoo App Marketing (user acquisition)
• Yahoo Search in Apps (Yahoo web search integration + ads)
• Flurry Pulse (transmission of data to partners)

Flurry is currently embedded as an analytics solution in more than 600,000 mobile apps. It says it reaches 1.6 billion devices worldwide and sees a third of all app activity globally. For comparison, Facebook said that it had “745 million mobile daily active users on average for December 2014.”
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