SEO vs. SEM or both?

So, you’ve decided to take the big plunge and put in more efforts in promoting your website or e-commerce, and then you encountered these big words search engine optimization (SEO) and search engine marketing (SEM).
The confusion arises because a lot of tech guys interchange the usage of the two which makes it worse.

Read more: http://technology.inquirer.net/38282/seo-vs-sem-or-both#ixzz3BfEQsrSm

Hubspot’s Nicole Rende writes these quick definitions.
“Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.

Read more: http://technology.inquirer.net/38282/seo-vs-sem-or-both#ixzz3BfEMpQYM
 

 

 

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing - Whiteboard Friday

With all the buzz about content marketing and how wonderful a way it is to earn higher rankings, it's easy to forget about all the other tools that good SEOs and marketers have at their disposal. In today's Whiteboard Friday, Rand covers six ways to improve your rankings without spending a dime on content creation and marketing.

Read more at http://moz.com/blog/earn-higher-rankings-without-content-creation-whiteboard-friday 

Microsoft to reportedly unveil Windows 9 ‘Threshold’ on September 30

From the comeback of Start Menu to virtual desktops, the rumour mill has been buzzing with tidbits about Microsoft’s upcoming Windows 8 successor. 



Sources have informed TheVerge that the event will be held on September 30, while a report by ZDnet claims Microsoft is ‘planning to release a preview version of Windows 9 in late September or early October’.

Read more at : http://tech.firstpost.com/news-analysis/microsoft-to-reportedly-unveil-windows-9-threshold-on-september-30-230257.html?utm_source=also_read 

No marketing activity is planned without online & social media, says Mercedes India Chief

Eberhard Kern, M.D & CEO, Mercedes Benz India in an interview with ETAuto says that below the line (BTL) activities are most important tool of marketing and branding. 



Source: http://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/no-marketing-activity-is-planned-without-online-social-media-says-mercedes-india-chief/40562486 

The correct way to Organize and Configure Gmail inbox by Google

 

Read on to learn more about what you can use about this feature that will bring order from chaos in your Gmail inbox at http://www.streetwisetech.com/2014/08/correct-way-organize-configure-gmail-inbox/054612.html

Google to mentor Indian companies

Ravi Gururaj, chairman of the Nasscom Product Council, said the Nasscom 10,000 Startups programme was championed by Google India MD Rajan Anandan and the programme had provided a huge booster shot to India's technology entrepreneurial ecosystem. "Google's Launchpad is a similarly innovative compressed bootcamp which will deliver access to world class experts, and knowledge to further help catalyse the Indian startup ecosystem. Launchpad resembles an accelerator on steroids and we would welcome more such programmes," he said.Read more at http://timesofindia.indiatimes.com/tech/tech-news/Google-to-mentor-Indian-companies/articleshow/40451822.cms
 

Google “Pigeon” Updates Local Search Algorithm

Searchineland reported that Google was reporting a major update to the local ranking algo:

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

In addition, Google said that this new algorithm improves their distance and location ranking parameters.