Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015

14 year veteran of Google says web spam fighting has been running fine since he took leave in July.

The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015.

 

Read more at http://searchengineland.com/will-matt-cutts-return-extends-leave-207159

The Economic Impact Of SEO Media Services- November 6 Webcast

Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. But how do you justify the cost to your management?



Read more at http://searchengineland.com/economic-impact-seo-media-services-november-6-webcast-206796

Six ways to increase SEO rankings using Google Plus

There are some easy ways to boost your brand and personal rankings in Google search if you use Google Plus. Here we share some tips to help you climb up the results pages.

Read more at :
http://www.zdnet.com/six-ways-to-increase-seo-rankings-using-google-plus-7000035255/ 

When Big Brands Fail With Local SEO

Large, multi-location businesses are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.

Read more at : 

http://searchengineland.com/big-brands-fail-local-seo-206605?utm_campaign=socialflow&utm_source=facebook&utm_medium=social

Google Has A Six-Line Solution For Developers To Allow Search Queries To Interact With Apps

Months ago, we posted a rumor about "modular actions" set to come to Google's Search app (now just called Google) along with "Ok Google Everywhere" functionality that would allow users to activate search from anywhere on their device.



Read more at

http://www.androidpolice.com/2014/10/29/google-six-line-solution-developers-allow-search-queries-interact-apps/

Google Updates Penguin for the First Time in Over a Year

 SEO Weekly Roundup – Penguin, Local Ranking Factors and More





See more at: http://www.clickthrough-marketing.com/seo-weekly-roundup-penguin-local-ranking-factors-and-more/#sthash.AHHfnpZG.dpuf

SEO Weekly Roundup – Penguin, Local Ranking Factors and More

- See more at: http://www.clickthrough-marketing.com/seo-weekly-roundup-penguin-local-ranking-factors-and-more/#sthash.AHHfnpZG.dpuf

SEO Weekly Roundup – Penguin, Local Ranking Factors and More

- See more at: http://www.clickthrough-marketing.com/seo-weekly-roundup-penguin-local-ranking-factors-and-more/#sthash.AHHfnpZG.dpuf

SEO Weekly Roundup – Penguin, Local Ranking Factors and More

- See more at: http://www.clickthrough-marketing.com/seo-weekly-roundup-penguin-local-ranking-factors-and-more/#sthash.AHHfnpZG.dpuf

Your Guide to 301 Redirects for SEO

Ever since Web addresses started appearing in print, it’s been tempting to lop the "www" off to make the URL easier to remember and to use.
Does it matter if you do that?

Read more at : 

http://searchenginewatch.com/article/2377744/Your-Guide-to-301-Redirects-for-SEO

Using Algorithms, Facebook Is Changing the Way Its Users Consume News

Many of the people who read this article will do so because Greg Marra, 26, a Facebook engineer, calculated that it was the kind of thing they might enjoy.

 

Read more at http://gadgets.ndtv.com/social-networking/features/using-algorithms-facebook-is-changing-the-way-its-users-consume-news-612262

5 Reasons Local SEO is No Longer Optional

It makes sense that in a global marketplace, you should focus more on search engine optimization (SEO) on a worldwide scale than local SEO, right?

 

 Read more at :

http://www.business2community.com/seo/5-reasons-local-seo-longer-optional-01042370

How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.

Read more at : http://searchengineland.com/enough-organic-ctr-studies-estimate-traffic-ranking-increase-actual-metrics-205962?utm_campaign=socialflow&utm_source=facebook&utm_medium=social

Lead Generation Strategies for Local Businesses

With a wide range of lead generation tactics available, it is important to try out and settle on the best combination of strategies that works for your business.

 

 Read more at
http://blog.clinchpad.com/post/91040517250/lead-generation-strategies-for-local-businesses

The Stages of Lead Generation Engagement

Below is Main Street Marketing’s List of Engagement Stages for Leads…

1. Inactive - You have a contact but they’ve not responded to your marketing.
2. Aware - Prospects have seen your enewsletters, website, blog posts, social media activity etc.  It usually takes 7-10 marketing strategy to get someone’s attention.
3. Engaged - Prospects are listening and trying to figure out if your solutions can fit for them.
4. Interested - Now you need to educate your interested prospects and pass them through the sales funnel and close the deal.

 

Read more at : 

http://main-street-marketing.com/stages-of-lead-generation-engagement