So, you’ve decided to take the big plunge and put in more efforts in
promoting your website or e-commerce, and then you encountered these big
words search engine optimization (SEO) and search engine marketing
(SEM).
The confusion arises because a lot of tech guys interchange the usage of the two which makes it worse.
Hubspot’s Nicole Rende writes these quick definitions.
“Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
The confusion arises because a lot of tech guys interchange the usage of the two which makes it worse.
Hubspot’s Nicole Rende writes these quick definitions.
“Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
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