Extensions will be targeted to user's device and OS on Android, iOS and Windows Phone.
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device.
The extensions will feature an app’s icon and a call-to-action to download the app, as opposed to a click-to-download button.
Advertisers will be able to promote apps available for download on iOS, Android and Windows Phone devices. Read more at : http://searchengineland.com/app-extensions-coming-bing-ads-207652
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