Value of Video Marketing Emphasized in New SEO Study from Conductor and Invodo

Video’s potential to drive commerce is overwhelming. Roughly 90 percent of all online consumers watch video, and they are 1.8 times more likely than non-video viewers to make a purchase.

 

According to Conductor and Invodo’s “The Marketer’s Guide to Video SEO” report, brands vary widely in how they approach video marketing. Online video SEO is becoming critical to finding an audience in an age where video content is being produced at a prolific rate. 

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