5 non tech companies in race to become digital

5 non tech companies in race to become digital

 

Some of the well known organizations in the world are weaving digital technologies throughout their operations to drive business and industry disruptions to their advantage. These organizations understand that while it is still early days, there are many significant opportunities to seize. They are beginning to leverage their vast resources and capital not only to react to technology disruption but also to embrace it.

Below are the five non tech companies who are taking digitization to the next level -

Tesco
In the last two years, the United Kingdom-based global supermarket chain not only has created interactive grocery stores in airports and subway stations but also has expanded into new industries. Tesco now offers movie streaming, e-books, and even its own 7-inch tablet priced as low as $91.

The grocery retailer is well on its way to becoming a truly digital business. More than 20 percent of Tesco's online sales now come through smartphones, and 10 percent of all orders from Tesco Direct come through its mobile Web site. Over the years, Tesco's leadersIT leaders includedhave moved from experimenting with social media, mobile, cloud computing, and analytics toward mastery of those digital domains.

Disney
In the business-to-consumer realm, Disney is introducing a collection of tools including a wireless tracking wristband to create an entirely new personalized and enriched experience for visitors to its amusement parks.

With visitors wearing the "Magic Band", Disney offers a better guest experience with much less waiting. The technology goes beyond just giving preferential places in queues; for example, it allows Disney park goers to simply touch-to-pay for food and merchandise, and allows users to make and share plans with family and friends in a travel group. The technology is also transforming the dining experience, enabling patrons to pre-order food, which starts to be prepared as they walk into a restaurant. And of course, Disney captures a comprehensive digital record (or storybook) of its customers' activities.

GE
GE is betting on the industrial Internet, building cloud-based services with intelligent analytic so that it can collect and combine vast amounts of industrial-machine data and equipment data, extracting unique insights that it can use to set new performance standards in major industries such as energy and aviation.

General Motors
General Motors is already raising anxiety in the car rental business by partnering with Relay Rides, a start-up whose use of mobile phones make ride-sharing easy.

AT&T
AT&T is entering the home security market with its Digital Life service, allowing customers to remotely control everything in the home, from alarms to lights to door locks.