While some among the handful of startups exploiting the revenue-generating opportunities that come from using an Android phone’s lock screen as an advertising medium have since refocused their efforts, one of the early movers in this space,Slidejoy, has just closed on its first round of funding. With $1.2 million in outside investment, Slidejoy will now continue to develop its app that rewards Android users for renting out their lock screens to become interactive newsfeeds that also feature various promotions.
The app, which is just over a year old and now has hundreds of thousands of downloads, displays a news story or some sort of ad or deal every time you check your Android phone. You can slide to the right to ignore the card and go to your home screen as you would normally, or you can slide to the left to get more information on the card shown. You can also slide up to see an additional card, if you choose.
Unlike competitors in the lock screen advertising space, Slidejoy has been pursuing a slightly different business model. Its users receive a flat rate in “rent” from the startup, so it doesn’t matter how many news stories or promotions they click.
“If we rewarded our users for every impression or click, then we’d just be inviting abuse and false leads for our advertising partners, a bad look for everyone,” explains Slidejoy CEO Robert Seo. “By giving a flat rate to users, Slidejoy is able to balance keeping users happy while providing quality leads to our advertisers,” he adds.
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