In the blink of an eye, new tools come and go. There are a million
out there, and most new and experienced SEOs are always asking - what
are the best tools out there? Which tools are definite "must haves" and
which should I shelve?
In 15 years as a digital marketer, I’ve been particularly interested in searching for powerful tools that can go a long way. I’ve always believed that by revealing the right data, a good tool can open doors. So without further ado, here is a list of some of the best tools I’ve discovered, and why.
We use BuzzSumo when searching ideas for content - visual, social, and blog content. After creating a database of keywords, we then look for those keywords in BuzzSumo to brainstorm creative ways of crafting titles. When brainstorming for ideas for new infographics, BuzzSumo is usually our first stop. When figuring out popular ideas for Pinterest story boards, BuzzSumo data can be invaluable.
Read more Click here / www.advante360.com
In 15 years as a digital marketer, I’ve been particularly interested in searching for powerful tools that can go a long way. I’ve always believed that by revealing the right data, a good tool can open doors. So without further ado, here is a list of some of the best tools I’ve discovered, and why.
SEMrush
The first, and most powerful, way we use SEMrush is to determine if a site is healthy or not. Whenever we are doing outreach and working on link-building campaigns, we always check SEMrush to see how many keywords a site is ranking for in Google. When we find sites that have a high volume of inbound links and DA, but no keywords ranking in SEMrush, then it’s likely they’ve been penalized. We also check their organic traffic to determine if there’s a massive drop; if there is, we know to avoid reaching out to that site.
We also use SEMrush as part of our keyword research. We find the top
sites ranking for a primary keyword, then see what keywords those sites
are ranking for. When you combine the keyword list with a few sites in
the industry, you end up with a pretty comprehensive keyword list.
BuzzSumo
Most don’t think of BuzzSumo as an SEO tool, but as a social media tool. Yet as SEO and content marketing are becoming indelibly linked, BuzzSumo is now a powerful tool in an SEO’s arsenal.We use BuzzSumo when searching ideas for content - visual, social, and blog content. After creating a database of keywords, we then look for those keywords in BuzzSumo to brainstorm creative ways of crafting titles. When brainstorming for ideas for new infographics, BuzzSumo is usually our first stop. When figuring out popular ideas for Pinterest story boards, BuzzSumo data can be invaluable.
Read more Click here / www.advante360.com
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