3 Digital Marketing Channels That Work for Every Advertiser

As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business. With plenty of studies proving digital marketing ROI, it makes perfect sense to leverage digital channels for promoting your brand and its products and services.

But with so many online advertising channels available, how do you go about picking the best channel for your business? You must do a fine balancing act between your advertising budget and the costs of using a particular channel. Here are three digital channels that will allow you to make the most of your advertising budget:

1. Google AdWords.

With a lion’s share of PPC market (roughly 67%), the use of Google AdWords is a no brainer. There are plenty of businesses that have driven traffic to their site, marketed their products/services and ultimately increased sales by leveraging Google AdWords.

I know there are some business owners who stay away from PPC because they believe it eats into a large portion of their marketing spend. Unfortunately, they are making a big mistake. AdWords delivers measurable results and is worth the investment. Your ads get viewed right when your target audience is searching for the products/services you are selling. The results are faster than SEO, and you can also set a budget for your campaign, which allows you to control your advertising costs.

Add to that a collection of features like Ad Customizers, Call Out Extensions, Google AdWords Editor, HTML 5 Ads and you have a channel that helps deliver a marketing message the way your audience wants to hear it. What’s more, you can even identify if and when an ad leads to an offline sale. That’s a huge advantage.

The great thing is there are plenty of tools you can use to optimize your returns from Google AdWords. These range from Bidable, which offers quick automation and real-time bidding with no minimum spend for small businesses to Kenshoo, an enterprise-level tool that automates your AdWords workflow and allows you to make bulk changes to your campaigns.

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