Facebook Accounted For 75% Of Social Ad Spending Globally In 2014

The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market.

Facebook’s status as king of the social hill shows no signs of slippage. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics.
Facebook accounted for $11.4 billion of the $15.3 billion market for social media advertising, a market that grew 41% in 2014, according to the report. Twitter, which earned $1.2 billion in ad revenue in 2014, had 8% of the share. The report predicts that the total social ad market will hit $19.8 billion by the end of this year and $24.2 billion by the end of 2016.
The report also noted that users of social networks passed the 2 billion mark for the first time in 2014. Facebook, with 1.4 billion monthly active users, accounts for 68% of that total despite lacking an official presence in China, which is home to nearly 25% of global social network users.
“Overall, the social network market continues to show strong growth across all regions as the major social network platforms drive usage and engagement via improved integration of digital media content,” the report’s author Leika Kawasaki said in a release. “While Facebook currently dominates the global social network market, its absence in China allows local social networks such as QZone and Tencent Weibo to gain traction in the rapidly expanding Chinese digital advertising market.”
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