Everything You Need To Know About Google’s New Stance On Mobile

In preparation for the release of Google's mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt.

There’s no mistaking the fact that Google is driving the mobile revolution. Google is the world’s largest mobile platform provider (Android). Google is the world’s largest mobile search provider. Google has the largest mobile app store. In other words, Google gets to make the calls on mobile.
But things are getting even bigger. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps. They might eventually own the airwaves, too (maybe). The purpose of this article is to tell you what’s going down with Google’s mobile stance, and what you need to do in response.

Google Will Revamp Their Search Algorithm To Favor Mobile-Friendly Sites

According to Google Webmaster Central, Google will be rolling out the most significant mobile algorithm change to date:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

In just a few short days, you’re going to witness a huge algo upset. In fact, a Googler noted that this change will have more of an impact than Penguin or Panda.
What is a mobile-friendly site? Thankfully, it’s pretty easy to find out. Just run your website through Google’s Mobile-Friendly Test page.
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