Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
Over the past five years, Penguin is arguably the Google algorithm update that’s had the greatest impact on webmasters. Since Google launched the first Penguin update in April 2012, hundreds of thousands of sites around the world have been penalized and have virtually vanished from the Internet (or at least their traffic has).
Webmasters the world over scrambled to clean up dubious links pointing to their sites. Even after going through this stressful, time consuming, and oftentimes frustrating experience, webmasters continue to search for more efficient and effective ways to keep their websites from getting caught in Penguin’s crosshairs as Google continually re-defines what constitutes a “good” link.
One vital concept in keeping your sites or your clients’ sites safe from the dreaded Penguin is that of managing the levels of risk within your backlink “portfolio.”
Introducing Link Risk Management
Link risk management is a natural outgrowth of the changes that have affected SEO in the last few years.
SEO is not just an investment in better visibility and higher rankings. SEO is the primary way to protect your Internet “assets.” Unfortunately, just like in most other spheres of life, people tend to wait for something bad to happen before they do something to protect themselves.
Do you really want to go through all the stress, time, and cost of recovering your site from a Google penalty? My advice would be, “better safe than sorry.”
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