An estimated 957,000 American shoppers ordered Apple Watches on Friday — a sign the tech giant’s newest gadget is already seeing more initial success than its first iPhone or the iPod.
That estimate comes from Slice Intelligence, which measures digital commerce by tracking consumer e-receipts. Its data from 9,080 online shoppers showed an average of 1.3 watches bought per customer, with $503.83 spent per item. Of course, no one buys a watch and a half, so it’s likely some buyers went for more than one.
Putting those figures together, that means Apple could have shifted 1.24 million watches on its first day of preorders on Friday. How does that stack up in Apple history? Back in 2007, it took the company 74 days to sell its one millionth iPhone, and it took two years to get to that milestone with the iPod.
But of course, that was then, and the bar is set higher these days for Apple AAPL, +0.08% which trades at a post seven-for-one-split of $127.10 a share. Piper Jaffray’s Gene Munster said they expect opening-weekend sales of 1 million units, and then “modest” sales of 2.3 million units for the current quarter.
Many buyers of the Apple Watch got frustrated on Friday as delivery dates quickly got pushed back beyond the originally promised April 24. Munster said initial supply was pretty much sold out in the first 10 to 30 minutes, depending on the model. Friday was the first day people were able to set up appointments to see the watch in person, and Munster sees demand ramping up as more people see the device.
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