Twitter Buys Startup Founded by Blackjack Phenom

TenXer’s technology could help Twitter engineers work together more productively

Twitter Inc. confirmed it has acquired TenXer, a startup run by one of the card-counting phenoms who inspired the 2008 blackjack movie “21.”
The company on Thursday pointed to a tweet from Jeff Ma, TenXer’s CEO and co-founder who announced the deal on Twitter. TenXer’s technology could help Twitter’s engineers work together more productively, a trouble spot for the company in the past.
VentureBeat earlier reported news of the acquisition. The price of the deal wasn’t disclosed.
Founded in 2011, TenXer provides data-driven management tools for engineers and their managers to improve their work output. It has raised $4.7 million in funding from investors that include True Ventures, Radar Partners and Khosla Ventures.
Twitter in earlier years has had trouble shipping products amid coordination issues between engineers and product managers. The company plans to use TenXer’s technology to improve productivity and help managers make more effective decisions through increased transparency, according to a person familiar with the matter.
Roughly half of Twitter’s 3,600 employees world-wide are engineers. The company currently doesn’t have plans to make TenXer’s technology available to outside app developers through its Fabric platform.
Mr. Ma, a serial entrepreneur who specializes in predictive analytics, will join Twitter’s product team while two TenXer engineers will join the engineering ranks.
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