If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.
As someone who has been warning business owners about the upcoming mobile update since at least 2009, I have to say that the advice latecomers are getting in many blogs today seems kind of basic to me. Get a mobile site? Really? True, it’s necessary — but do we really need experts to tell us that?
It’s clear that many people do, unfortunately. Portent recently crawled the top 25,000 sites and found that 40% of them are not mobile-friendly. Yikes.
As I wrote last month, this may be intentional. Many webmasters may have de-prioritized mobile because of the apparent lack of potential traffic lost, given that their audience accesses content primarily on desktops. Or, it could be because they’re not aware of what’s obvious to a lot of us who have been in the game for a while.
But what if we already have a mobile-friendly site and we’re looking to the future? What can we learn from Google’s actions here that will help us on April 21 and beyond? As I see it, there are basically three things:
1. Focus On Improving The Mobile Searcher Experience
I’m reminded of an old video Matt Cutts made where he suggested we change not the name of SEO, but what it stands for — from “Search Engine Optimization” to “Searcher Experience Optimization.”
Google needs to create a better experience for their users than competitors like Bing and Facebook; if they don’t, they become Hotbot or Lycos as users migrate to other services they enjoy using more.
People access content differently on their smartphones and don’t want to have to do extra work because they happen to be searching on a smartphone. Fixing this and improving the mobile searcher experience is at the heart of this update.
Read more Click here / www.advante360.com
No comments:
Post a Comment