LinkedIn’s Newest App, Elevate, Helps Employees Share Content & Helps Employers View Results

A new social sharing & scheduling app from LinkedIn has a unique wrinkle: It allows employers to track effectiveness and results that employees bring the company through social media.

The corporate world is now very much a social world, and LinkedIn is looking to capitalize on this with their new app Elevate. This tool is geared towards those employees that haven’t really owned social media and need help, and a system to get them there.

• To help users curate content

• Allow users to easily share content on LinkedIn and Twitter

• To measure the impact of user efforts

Employees can see how many times content they’ve shared has been liked, commented on, and reshared, and how many people it reached. Soon they’ll get even more insights, like who viewed their profile and requested to connect as a result of the content they shared. LinkedIn Elevate provides companies with the same data, as well as numerous micro-conversions – like job views and Company Page followers – and results that impact the bottom-line – like hires, leads, and sales.

Elevate was built by LinkedIn as a desktop app with three goals:

Of course, Elevate is entering a very crowded space in marketing technology. With tried and true solutions like Buffer and Hootsuite LinkedIn will be facing some stiff competition. One game changer of Elevate is the corporate appeal. According to LinkedIn, Elevate will allow:

This is unique as a company can invest in a tool and be given exact data on how effective it has been for the company itself, not the individuals’ accounts.  It’s always been problematic to invest in employees that work to build their own personal account, just to see that value head out the door with them when they leave for their next gig. Elevate could help change this mentality and is the first tool if its kind that is so clearly geared towards employers.

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