Monday, 6 April 2015

Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases

TripAdvisor and Booking.com reviews now appearing in search results.

Apple has added reviews content from TripAdvisor and Booking.com to Apple Maps. Spotted first by Apple Insider, the new review sources appear to be both for US and international locations, though predominantly outside the US.
Yelp reviews are still present, but appear to have been replaced for hotel and restaurant searches in most (though not all) international contexts. In the US, I wasn’t able to find TripAdvisor and Booking.com content except in isolated cases.
The new review sources show up in mobile results and on the desktop version of Apple Maps. Booking.com is being used for hotel reviews in most cases while TripAdvisor is used for restaurants.
I conducted numerous searches for restaurants, museums and hotels in various US cities and outside the country. While there was a pattern there was also some inconsistency in terms of when Yelp reviews would appear vs. the other sources.
A search for “museums, London” delivers a list of results with Yelp reviews. But a search for “restaurants, London” shows results with TripAdvisor reviews. A query for “hotels, London” shows Booking.com reviews (above). In these cases, Yelp reviews have clearly been replaced by the other two sources — but why not for museums? TripAdvisor has excellent attractions coverage.
A search for “hotels, Monmouth Junction, New Jersey” shows category results with reviews provided by Yelp. However a search for “Days Inn in Monmouth Junction, New Jersey” (the example in the AppleInsider Article) shows an individual listing with TripAdvisor reviews. 
In this particular example there were no Yelp reviews for the Days Inn so it may be that Apple is trying to fill perceived holes in Yelp’s coverage. That doesn’t explain the wholesale replacement of Yelp in many international results.
Read more Click here / www.advante360.com



 

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