I had the opportunity to attend the ClickZ Live event in New York City last week and came away impressed.
The sessions that I attended were topical, the speakers knowledgeable, and the presentations included actionable recommendations. One of my favorite sessions was presented by Jori Ford, head of SEO at Spothero, Inc.
The premise of her presentation was that mobile search is local search. Currently, 20 percent of ALL searches have local intent.
What are the results of local searches?
If you run a local business, this data cannot be ignored and should be embraced to gain a competitive advantage in the marketplace.
But where does one begin?
Undoubtedly, certain niches will have other citations that are
important, but this is the first place to start and you need to get
these two right. Ford offered some specific tips for optimizing these
listings:
Read more Click here / www.advante360.com
The sessions that I attended were topical, the speakers knowledgeable, and the presentations included actionable recommendations. One of my favorite sessions was presented by Jori Ford, head of SEO at Spothero, Inc.
The premise of her presentation was that mobile search is local search. Currently, 20 percent of ALL searches have local intent.
What are the results of local searches?
- 94 percent of smartphone users search for location info
- 51 percent visited a store
- 48 percent called a store
- 29 percent made a purchase
If you run a local business, this data cannot be ignored and should be embraced to gain a competitive advantage in the marketplace.
But where does one begin?
Claim Your Web Business Listings
According to Ford, only two listings matter: Google and Yelp. - Use the business service, product type, or category in your business description
- Update Google+ with links to the top pages on your website
- List hours of operation
- List a local phone number and NOT a national toll-free number
Use Schema Markup
Ford touted the advantages of adding micro data to your website. She specifically, mentioned Ratings & Review schema. If you aren’t familiar with schema, here’s a quick start guide to get you started. Her pro tip was to host ratings and review pages on your own website, rather than rely solely on third-party sites. Why? She says that customers are more likely to leave positive feedback on your own website.Create How-To Videos
I did a quick search for "how-to" on YouTube for this post and it returned 200 million search results. Video tutorials are HUGE and your business should capitalize on it. The "secret sauce" is adding schema.org on page markup for videos.Read more Click here / www.advante360.com
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