Apple has expanded its trade-in program to include Android phones, BlackBerrys and Windows Phone handsets, the company confirmed on Monday.
Users will be able to trade in their phones from other platforms in Apple stores in the U.S., UK, Canada, France, Germany and Italy via its iPhone Reuse and Recycling Program, and receive a gift card to use at Apple stores. The news was first reported by 9to5Mac earlier this month.
The move is likely part of a larger effort to increase conversion rates from non-Apple smartphones to the iPhone and increase hardware sales.
Previously, Apple updated its website to include a step-by-step guide on how to ditch an Android device for an iPhone — and, most recently, CEO Tim Cook said during an earnings call that the company saw more Android users switch to iOS after the launches of the iPhone 6 and 6 Plus than after the launches of the past three Apple devices.
The iPhone trade-in program launched in 2013 to encourage Apple fans to swap their old iPhones for store credit toward a newer one. Apple, which gives credit for the current value of the older device, requires users to purchase a new model on the same day as the trade.
Read more Click here / www.advante360.com
Users will be able to trade in their phones from other platforms in Apple stores in the U.S., UK, Canada, France, Germany and Italy via its iPhone Reuse and Recycling Program, and receive a gift card to use at Apple stores. The news was first reported by 9to5Mac earlier this month.
The move is likely part of a larger effort to increase conversion rates from non-Apple smartphones to the iPhone and increase hardware sales.
Previously, Apple updated its website to include a step-by-step guide on how to ditch an Android device for an iPhone — and, most recently, CEO Tim Cook said during an earnings call that the company saw more Android users switch to iOS after the launches of the iPhone 6 and 6 Plus than after the launches of the past three Apple devices.
The iPhone trade-in program launched in 2013 to encourage Apple fans to swap their old iPhones for store credit toward a newer one. Apple, which gives credit for the current value of the older device, requires users to purchase a new model on the same day as the trade.
Read more Click here / www.advante360.com
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