Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1

GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.

They’re not quite AdWords, and not quite email marketing either. So, what are Gmail Sponsored Promotions? They’re very special beasts.
This Google offering, which allows marketers to place ads within the Gmail interface, has been around for about two years as a Google beta. I was fortunate to get access to this earliest beta test and have been using the platform ever since. It’s gone through many changes since those early days, and last month Google officially opened up GSP to any advertiser.
Given all the interest and availability, I decided it was time to share my experiences with GSP. I’ve had the opportunity to run campaigns for a dozen different advertisers, and that’s given me a good chance to develop some solid best practices.
Though it’s not really search marketing, I suspect AdWords aficionados may be interested in exploring the opportunities, so, though the two-part series is running on Marketing Land, I wanted to make sure paid search folks were aware so they could check it out over on Marketing Land.
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