Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam and link schemes. Will this lead to Google penalizing themselves again?
Yesterday, Google launched auto insurance comparison ads and in their announcement, Google used what SEOs would call keyword rich anchor text to link to both the new auto insurance comparison portal and the old credit card comparison portal.While only “large-scale article marketing” keyword rich anchor text is considered a “link scheme” by Google, some SEOs felt Google using these keyword rich anchor text links was “unnatural” and a way to manipulate their own organic search algorithms.
Google did not comment on the use of those keyword rich anchor text links but shortly after I posted a story on the Search Engine Roundtable, Google removed the keyword rich anchor text links.
Here is a before and after screen shot:
Before screen shot with use of anchor text such as “credit card” and “car insurance”:
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