Take These 3 Actions To Ready For Google’s Mobile Search Update

Columnist Aleyda Solis provides recommendations to analyze, optimize, promote & monitor your mobile web search presence.

Unless you have been living under a rock, you’ve probably heard Google’s recent announcement regarding mobile-friendly websites:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Even without this announcement, mobile should be already a priority for search marketers due to its rapid adoption and expected growth. Users are flocking to mobile, so websites without a good mobile experience will soon find themselves losing out to competitors.
Over the last couple years, Google has strongly encouraged webmasters to focus on mobile-friendliness by increasing the visibility of sites (and apps) that are doing it well. Google has also made a great effort to assist webmasters in optimizing their mobile experience, releasing a guide to mobile best practices and creating a mobile-friendly testing tool.
Following are three recommendations to start assessing and optimizing your mobile web search presence. In doing so, you will provide the best experience to your mobile users:

1. Identify & Improve Your Mobile Web Optimization Status

Even if you have a mobile-ready site, it’s important to dig deeper by doing a mobile SEO audit so Google can correctly identify and serve your mobile content.
Start by validating your site with Google’s mobile friendly test tool, making sure the site resources such as images, CSS, JS are also crawlable.
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