Author By: Prashant Kumar
Story of SEO Complaint Website Process Flow Chart
To develop a website this is just
called plain vanilla website which has no networking with Search Engines and
this means website is just published for public view, however have we ever
thought that is my website is visible and can generate traffic. Most of the
Website follows the structured rule of bringing website on higher page rank on
Google, create different ways for visibility and also how to improve ranking of
the website and all this falls under the loop, which is known Digital Marketing
for the websites. Now every user end objective is to get business from the
website and this is where the whole point revolves.
Story of how Plain Vanilla Website Process Flow Chart
Now let us understand, how website works with Google
and also how Google indexing process works? When an user type any keywords on
the www.google.com as search query the
Google will send information in pockets or in nodes to on the search query keywords
to its Google Bot for creating Google Page links of website which are relevant
to keywords and once the user will click on the particular Link then Google
will redirect the Google page to specific website. These are overview how the
Google works but the links of different website appears on Google Page is
primarily based over 200 various factors and this is highly secretive and Google
is not sharing what are these factors and keeps on updating its Indexing
servers on almost daily basis.
Now the question for a website owner
is - what is his priorities and how can I get higher Visitors (also known as
traffic), rankings, higher visibility, Higher Google Page Ranking, and enquires
should come on the websites or not and also
crawling the system or the user are aware for these thing and now for this what
you have to do this, or some alternative process of Advertising by TV, Radio or
other ways or you have to pay the Google and Facebook for the advertisement as
PPC (Pay Per Click), SEM (Search Engine Marketing) or SMM (Social Media
Marketing). When you have a website or Blog most of the visitors find using by
Search Engine.
It is most important you should
know how Search Engine works? And how SE can look in to your website? Now
you have to follow the process and system what & how Google works. As we
all know that Google normally brings almost 75% of user (which is also known as
traffic) to the website from Global
Market and especially in India, 70% users in Google brings the user into the
website and this is generally a big contribution of any website’s success and[P1] [P2]
failure. For those such things you need to understand what are the important
factor which takes in to the account when Google is looking into while creating
indexing now for that very important term is conceptualize is Search Engine
Optimization it is not optimizing your website on Search Engine i.e. meaning of
SEO is actually optimizing website on different Search Engines. As we all know
Search Engines can bring more traffic to the website and this helps to achieve
better ranking and that will definitely give more leads, prospects or enquires
regarding the business. The more enquires will result into higher sales in to
the business. Now Search Engine is a method and techniques that you can apply
to the website to increase its ranking, traffic and visibility on different
Search Engines so that you can achieve the end objective i.e. enquires and more
sales . Advante360 is a specialist SEO & Lead Generation Company and helps
its clients on optimizing their website it has 100% guarantee of appearing in
the Search Engine Search Result Page (SERP) which will subsequently increases
search traffic user in the website. Optimization process include multiple technique
and methods and that are applied to the website itself and related to website
content. Understanding SEO process requires lot of the process, work and it
very methodical and its process driven and needs to understand what is all
about SEO. The best part of SEO is it increases users or traffic these are very
healthy, natural and organic and always remains for long term. If you are using
paid Advertising there will be indefinitely huge traffic but they all are one
timer and result to website bounce rate will go up substantially and there will
not be return visitors on the website.so important is to understand that how we
can sustain our user on the website, how we can bring more visitors?. Generally
bounce rate should be between 50 % to 70 % as an acceptance level and it loss
opportunity so we should have at least some where 25% to 30% on the Bounce
rate. Bounce rate is something which will say is in our terminology visitor
redirect to your page and just see and the leave the page is called Bounce
rate. Now we have to understand before entering into the SEO. What is the history
of SEO? In 1990’s, we all knows the website content first occurred in early 1990s
and Search Engine started indexing of multiple website links and its content.
It is was much simpler than today because in early days indexing is based on
Alphabetical order i.e. A, B, C… it was very easy now indexing has become
complex and highly complicated and Google has come up on regular basis updates
that come up with Black hat and White hat SEO process technique, now negative
ranking will be done based on Google own methodology, how positive ranking for
few websites is total based on Google White Hat technology. Indexing is based
on title, meta-description, meta-keywords, now that are beyond the limits of
over 200 ways to define those such things for Google Indexing. Now we have to
understand the close relationship in the Google and SEO. Google and SEO
relationship is very similar because Google has created an algorithm for the
website link appears on Google Search Engine Page and how this ranking will be
done. SEO is contributing key vital role because it has become more important
to understand the needs to Google, far more complex, more process driven and
resource driven also. SEO assures better accuracy result in higher indexing as
well as identifying what are the area you can develop in your website in better
way to have higher rank and more traffic. Keywords are very stuffing but
getting in to next level. Google starting to refine the technology adding more
factor in indexing and ranking website. Example of OFF-page factor include
external links in to the website and ON-page optimization give you detail
description on what is called.
Google works on white Hat SEO and
Black Hat SEO techniques. White Hat SEO is a natural process, if your website
have original content, everything will be original and following the process of
Google this is also known as SEO. Black hat SEO means coping others and work on
duplication then Google panelizes those website. For an example: - E-bay was
panelized heavily by Google for external linking factor, White hat always give
you higher ranking & superior Credibility. Now, Google is bringing SEO in
the business directories now SEO has indeed become a very important point to
remain top on the internet. Google and other Search Engines, you need
understand to SEO parameters, how SEO really works. SEO gives you visibility,
original content and follows the rules and regime of Google process and
methodology. Now we have to understand what are the SEO techniques? One of the factor
of success of your website is turn into your website into traffic and potential
visitors and website follower’s website. SEO follows number of techniques and
always adding regular updates because of Google updates and adding SEO new
techniques and this a very dynamic work than I can say that SEO services of any
company will not guarantee to fetch traffic or visitor on your website all of
sudden its takes time we will touch base this point in later stage of our
discussion. Search Engine techniques are basically derived to two process or
methods. One is on-page optimization and off-page optimization. On-page
optimization is primarily if you are working on the website content to follow how
the Google SE follows it needs robot.txt, meta-tags, whatever you are doing on
website is called On-page optimization , Off-page optimization is something we
can say that…
Developing website is earlier as you are
choosing your business name, from this point on ward SEO play a role. On-page
SEO techniques is choosing suitable domain-name for the website based on SEO
and this is primarily how Google start searching the keywords on your website and
what type of you are going to information stored in the website like; Meta-tag,
HTML code, PHP code, containing information such as keywords, description and
layout of entire things, how much a page load speed everything comes into the
on-page optimization factor. It help to categories the index the website easier
and faster the website into Search Engine. OFF-page optimization is techniques,
methods you can apply outside the website to increase the rank, visibility in Search
Engines. OFF Page Optimization methods
have direct or indirect impact on the website traffic, ranking in the search
result that may be third party tool, link buildings, you can be connected to highly
user driven social networking site. This help you to increase the traffic, this
is very important it brings almost 80% of total traffic, so off-page SEO
blogging, news, forums and public speaking. You are doing LinkedIn connection,
social networking i.e. Facebook connections and other social networking
connections are very important to get higher traffic and part a part of
reputational Management. OFF-page is important if you are optimizing your
website for an example when you used the social networking page (Facebook) this
drive traffic to your website same time website should load quickly or user
leave the page without reading the content. So, it’s important to have On-page
optimization as well as with Off-page SEO.
Next is how will discover the SEO? Discovering
SEO you need to understand whether my keywords i.e. user always type keywords
on the Google i.e. called Queries. Those keywords are connected your website
and related industry or not. Those are connected your website and showing
ranking in the Google then you have done right ways of SEO. Before starting the
SEO techniques and methods, process you should follow the following tips for better
SEO result. First target for any website should be user not the Search Engine,
Now important to know that you have to see the user behavior and what they are
looking into. User are looking primarily on the SEO Industry. Your focus is
more SEO Industry rather on Software development. So I am just giving ballpark
example but that is very important. For this there are numerous websites one
such is example are Google Trends and see the trending analysis on various
Google Search. The website that gives you similar information like Alexa.com.
Alexa.com gives you information about competitor, what are the keywords that
are very important and you target is user not the Search Engine. Then you have
to do Google Alert and you have updating those such things information on the
website so that your visibility and keywords creates visibility. Now, you have to
assign the time for On-page and Off-page. On-page is something you are
developing in house for the website its making stronger to the website. You
have to give 20% time on On-page and 80% of time on Off-page. For the first,
month and the half you have to give 50-50, 50% on the on-page and 50% on the
off-page. After completing 2-3 months can periodically decide 80% or 75% give
time to OFF-page 20% or 25% to on page. Now, I have totally define the SEO is
process driven technology it’s not a science you need to the practice on
this. The moment you are doing practice
this will become an art. The art only developed and becomes the best by doing
the practice. This is very important to understand the SEO techniques.
The next point is understanding
how people used the search engine? Now it’s very important because you have to
use many ways to assign this.
Next point is to understand how
people used the search engines?
I don’t say the queries on search
engine, what type of search they look into. Basically many users going into Google
because it is most popular it has more indexed links with most of the website
and provides far more accurate information than any other Search Engine. Now,
this can only be exact when Google is extensively indexed only Search Engine are
index more and more links knowledge helps you with desired results with what
you search and how they search for it. Search for the information you can go to
the yellow pages, newspapers or any of the informative website when you can get
the data. In 2015, Google is market share in Search Engine Platform is about
70% and then yahoo and Bing. You begin with search common steps wise search
information on the web SEO process starts user need to search the specific
information for e.g. the user search for local services or business you do the
search on Search engine and usually find the specific search query and no. of
keywords, one of the interesting way Google come up is country specific search.
For India, Google.co.in, For US its google.com, For Singapore Google .com.sg.
For every country they have made local Search engine to satisfy users
requirement. Now turn into a search queries any request send by user is terms a
query. Group of keywords are known as search trends. This could be one keyword
or one tail keyword i.e. not more than one keyword. This is where SEO process
works on-page optimization and off-page optimization. Its helps you to give
your website higher ranking and more visibility on Google Search engine. Now
when you enter search query in to the Search engine, you get the links and
their understand which link is more related to your search query. When you view
a search result. It comes with name of the website and description of the
website along with the keywords that could help you whether these are generated
information and now they come up with paid search result. If you are pay to the
Google you are in top 3 or top 5 of result page.
Different types of searches.
Different types of searches can be informational, navigational queries,
transactional queries based on that you can made the website.
Informational queries is used for
informational i.e. user needs information such as history of specific country
or information required. Asking for some information i.e. called information
queries. Some popular information sites are Wikipedia, about.com, yahoo answer
result of this website terms links encyclopedia forum, questions, academic
research event in the pdf.
Navigational queries is gives
more focused result because user search for specific company name or person
name such as Samsung, apple or the name of Advate360 and Prashant Kumar so when
you figure it out those such things is known as navigational queries.
Transactional queries more like
transactional i.e. buy or sale like e-commerce website that one is also
specific “ I want to buy mobile phone” Buy a mobile phone is called
transactional queries. Each a specific trend, experience user who have
understanding of search may know the best search term. For e.g. “How to create
SEO website “these are specific search trend. Search a specific term you have
to know the how to find best term search in the Google because how to increase
traffic on the website why because it is part of SEO. You should know the best
term that will give you more high dynamic range result, It will give you proof.
Once you know how to increase the traffic on the website then you narrow down
your in SEO then you can narrow down what is search result. User does not know,
he only talk about i.e. “I want to increase the traffic on website” You need
know the type of keyword, what type of traffic on the website and you know the
keywords and understand how you can do that. Understanding the search page
layout, most of Search engine page having similar page layout on desktop, why
it is directory list.
Directory companies even the
Google, Bing ,Yahoo own their directory that will give you 10,20,30….links,
then you have to understand these are the result and upside of the result page
is paid-search result and advertisement, vertical search , navigation we are
focused on specific topic. To understand search page layout you should type:
- Type www.google.com
- Click search fee
- Start typing the search term
- Click the search result
On the left hand side see all the
information about the companies. Now what are the different vertical Search
Engine options; the search of a specific type media information is part of
search process. E.g. we are searching for result, news result, image result,
web result. All these mention in the vertical approach. In mobile resolution of
the screen sizes so result page is different so desktop and mobile result page
are also a different.
Mail me at Prashant@advante360.com
Mail me at Prashant@advante360.com
Read more at www.advante360.com
Tags: Advante360, Prashant Kumar, SEO, SEM, SMO, Online Lead generation, SEO News, IT News, A360,website advance optimization
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