The power of collaboration shouldn’t be underestimated within online marketing.
Too often we get caught up in the vertical-versus-vertical battle, especially when it comes to promoting our own abilities, results, and services. The reality is the more we work together, the better we all do.
There is a natural symbiosis across all online marketing disciplines. The reason for this is simple: the basic goal of all online marketing is improved visibility and awareness. And the more you drive visibility and awareness to your marketing efforts, the better all other online marketing activities perform. Rand Fishkin calls this the marketing flywheel.
Let’s take a quick look at an example:
If your primary traffic source is from a well-established email list, there are other online marketing channels which will specifically complement and help grow your email marketing efforts.
Working in a tight-knit marketing department taught me the value of collaboration. I’ve time and again seen the complementary nature of different marketing activities. I personally use my SEO skills and background continually to improve my content marketing efforts.
Today I want to talk about two of my favorite online marketing disciplines: SEO and content marketing.
I’ve had a breadth of experience in both, as I spent years as an SEO before I transitioned into content marketing.
Let’s look at three specific examples of how SEO can improve content marketing, across all stages of a campaign.
Read more Click here / www.advante360.com
Too often we get caught up in the vertical-versus-vertical battle, especially when it comes to promoting our own abilities, results, and services. The reality is the more we work together, the better we all do.
There is a natural symbiosis across all online marketing disciplines. The reason for this is simple: the basic goal of all online marketing is improved visibility and awareness. And the more you drive visibility and awareness to your marketing efforts, the better all other online marketing activities perform. Rand Fishkin calls this the marketing flywheel.
Let’s take a quick look at an example:
If your primary traffic source is from a well-established email list, there are other online marketing channels which will specifically complement and help grow your email marketing efforts.
- Social Media: Social media marketing will allow you to tap a new audience, drive visibility, and increase your newsletter signups. You’ll be able to interface directly with your audience, track competitors, and build your presence on a new platform.
- SEO: Higher search engine visibility and rankings will drive day-over-day, week-over-week traffic to bring new and interested eyeballs to your website continually, and thereby increase audience, awareness, and ultimately newsletter signups.
- Content Marketing: Producing and marketing great content can help you build your online authority, create additional value in your emails, drive signups, and aid retention.
Working in a tight-knit marketing department taught me the value of collaboration. I’ve time and again seen the complementary nature of different marketing activities. I personally use my SEO skills and background continually to improve my content marketing efforts.
Today I want to talk about two of my favorite online marketing disciplines: SEO and content marketing.
I’ve had a breadth of experience in both, as I spent years as an SEO before I transitioned into content marketing.
Let’s look at three specific examples of how SEO can improve content marketing, across all stages of a campaign.
Read more Click here / www.advante360.com
No comments:
Post a Comment