Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered.
There are many types of media that businesses may use in performing content marketing and local SEO. Some of the more widely known ones include photo images and videos.However, many local businesses neglect to leverage the power that can come through creating and sharing slideshow presentations on the web.
Similar to other forms of internet content, slideshows can be optimized and shared in order to expand the “buzz” around a business’s name and internet presence. Slideshows can be a vehicle for a few more inlinks and local citations. And, just as with online yellow pages listings, blog posts and articles, slideshows can effectively be a communications vehicle for reaching more potential customers.
Leveraging Your Existing Assets
If you and your sales reps or business development people make presentations to prospects or at conferences, those presentations can gain additional mileage by being shared online, where they can rank for relevant searches, allowing your organization to be found.While a presentation file rarely provides the full information and entire context of the live presentation you would make when delivering it in person, the slideshow can still convey that you and your company focus upon the topic areas mentioned in the preso, and it can help in augmenting the perception that your company is expert in the information represented in the slides.
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