Google's Knowledge Graph shows for about 25% of all Google queries, which can pose a threat to the publishers who are the source of much of that data.
Steven Levy has a really in-depth story on Google’s organic search trends over the years. He was able to interview the key players and decision makers on the Google search team and one of the nuggets of information he shared was that he believes that about 25% of all searches done on Google show a knowledge graph related answer or box.Steven Levy put this in brackets and added a disclaimer that Google wouldn’t say, but there is no way he pulled the 25% number out of a hat. He probably overheard it or got this information off the record.
n his story, Steven talked a lot about the knowledge graph. He even mentioned how important the acquisition of MetaWeb, the company behind Freebase is to the knowledge graph
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