Ecommerce sites that use geotargeting to serve different content to
customers in different countries have faced challenges with organic
search. On Wednesday, Google announced its efforts to overcome these
challenges, enabling more multinational sites to rank in Google’s search
results.
Geotargeting is a widely accepted feature that improves customer experience on a site. Unfortunately, some of the ways in which geotargeting features are implemented can actually act as a barrier to search engines, preventing them from crawling and indexing content not intended for visitors physically located in the United States.
The problem has been that Google looks American. Googlebot — the crawler that Google uses to index the web — crawls from an IP address based in California.
Read more Click here / www.Advante360.com
Geotargeting is a widely accepted feature that improves customer experience on a site. Unfortunately, some of the ways in which geotargeting features are implemented can actually act as a barrier to search engines, preventing them from crawling and indexing content not intended for visitors physically located in the United States.
The problem has been that Google looks American. Googlebot — the crawler that Google uses to index the web — crawls from an IP address based in California.
The problem has been that Google looks American. Googlebot — the crawler that Google uses to index the web — crawls from an IP address based in California.As a result, some sites that employ geotargeting serve only Googlebot content intended for U.S. customers. Content intended for customers in other countries did not get crawled and had no chance of being included in Google’s search results.
Read more Click here / www.Advante360.com
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