Who doesn't want to be best friends forever (BFFs) with Google? In the world of online marketing this should be at the top of everybody's list.
Search engine optimization (SEO) is the forever cat and mouse game. The minute you think you nailed it, the players change and, in fact, the game board you were playing on also changes every time Google changes its algorithms.
According to Forbes.com, "brands will realize it is SEO and content, not one or the other." Experts are saying that in 2015, keyword research and meta tags will continue to be important while content marketing will be key. Some professionals predict that websites lacking in high-quality, unique content will suffer greatly. Here are three strategies:
• Long-tail keyword searches: The term "keyword" is commonly understood by most, however, industry specialists are saying we should be paying attention to using more "long-tail keyword searches" in 2015. A long-tail keyword search gives users the opportunity to find more specific content for what they are searching.
Read more Click here / www.Advante360.com
Search engine optimization (SEO) is the forever cat and mouse game. The minute you think you nailed it, the players change and, in fact, the game board you were playing on also changes every time Google changes its algorithms.
According to Forbes.com, "brands will realize it is SEO and content, not one or the other." Experts are saying that in 2015, keyword research and meta tags will continue to be important while content marketing will be key. Some professionals predict that websites lacking in high-quality, unique content will suffer greatly. Here are three strategies:
• Long-tail keyword searches: The term "keyword" is commonly understood by most, however, industry specialists are saying we should be paying attention to using more "long-tail keyword searches" in 2015. A long-tail keyword search gives users the opportunity to find more specific content for what they are searching.
Read more Click here / www.Advante360.com
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