Thursday 29 January 2015

Big Digital Marketing Resolutions For 2016

According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.

I know what you’re thinking: This seems a bit premature. A 2016 article at the start of 2015? It’s not a typo, though, and it’s deliberate.
There are copious 2015 planning articles circulating at the moment — but if you’ve not started planning for 2015 yet, then you are probably too late to do anything big. Sorry.
And “big” is what I’m talking about here. What large-scale tasks do you need to complete in order to take advantage of everything that’s coming your way?
For major payoffs in 2016, you need to put extra effort into these areas over the next year:
  • Data Cleanliness
  • Data Sharing
  • Partnerships
  • The Displayification Of Search & Social
  • Closing The Loop
Let’s look at each in turn.

Cleaning Your Data

Clean data sounds simple. It sounds like a hygiene factor that should be assumed. In fact, if you ask the teams that look after your database, I’m sure they’ll tell you the data is already fine. It probably is, for some purposes. But we’re talking about your digital marketing, where requirements can be different.
Read more Click here / www.Advante360.com

 

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