In my recent post on SEW, "5 AdWords Optimization Checkpoints You May Be Missing,"
I mentioned negative keywords as a critical checkpoint since they are
not very visible in the AdWords interface. In fact, they are sometimes
forgotten about.
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.
One concern and case for a negative plan is that now, AdWords matches close variant queries with exact match and phrase match keywords, so they can be triggered by misspellings, singular and plural forms, acronyms, stemmings, abbreviations, and accents.
Another good reason to be a big fan of negatives is the "other search terms" row. This data is not detailed out by individual query. It contains keywords not searched enough, those that did not receive clicks in 30 days, and searches in the past 24 hours (may be detailed after 24 in main list). As you can see in the example below, this advertiser paid $490 on "other," or 14 percent of their total spend.
Read more Click here / www.Advante360.com
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.
One concern and case for a negative plan is that now, AdWords matches close variant queries with exact match and phrase match keywords, so they can be triggered by misspellings, singular and plural forms, acronyms, stemmings, abbreviations, and accents.
Another good reason to be a big fan of negatives is the "other search terms" row. This data is not detailed out by individual query. It contains keywords not searched enough, those that did not receive clicks in 30 days, and searches in the past 24 hours (may be detailed after 24 in main list). As you can see in the example below, this advertiser paid $490 on "other," or 14 percent of their total spend.
Read more Click here / www.Advante360.com
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