Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business.
SEO
Since early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics.
Looking at ranking in the Google organic search results today - everything is centralized around TRUST. You must be ready to show Google your website can be trusted, and that you are staying within their quality guidelines. And you, as a business, have to provide the user with quality products/services that are relevant to their search.
It's also important to recognize that in 2015, SEO services are not cheap. When you choose to hire an SEO company to work on your website, you are hiring knowledge not just a service! To ensure the best SEO strategy for your site, there may be a combination of audits, and optimizations that must be addressed, as well as ensure that the links built are of QUALITY to avoid a penalty by Google.
Read more Click here / www.Advante360.com
No comments:
Post a Comment