Forrester recently conducted a study that discusses how companies
with multiple locations are applying local search to build their brands.
As I read the many findings and recommendations I was struck by one
inescapable conclusion: succeeding with local search means succeeding
with mobile marketing…mobile success is synonymous with local.
According to the study, "Uncovering the Benefits of Local Search," marketers from national brands are experiencing benefits such as brand awareness and better-quality leads by implementing comprehensive local marketing strategies. Brands have an opportunity to use local to embrace contextual marketing more effectively, but most won’t maximize this opportunity until they realize the interconnected relationship between local and mobile.
Why? Because your customers are already integrating local and mobile. The mobile savviness of your customers is one of two key factors to weigh when prioritizing the urgency of local marketing. According to the Forrester Local Opportunity Matrix, "If your firm has a large local footprint and an aggressively mobile audience, you are a firm they label as a 'Mobile Local.' Local is critical to your effort, and you should make local search a budget priority."
Read more Click Here / www.Advante360.com
According to the study, "Uncovering the Benefits of Local Search," marketers from national brands are experiencing benefits such as brand awareness and better-quality leads by implementing comprehensive local marketing strategies. Brands have an opportunity to use local to embrace contextual marketing more effectively, but most won’t maximize this opportunity until they realize the interconnected relationship between local and mobile.
Why? Because your customers are already integrating local and mobile. The mobile savviness of your customers is one of two key factors to weigh when prioritizing the urgency of local marketing. According to the Forrester Local Opportunity Matrix, "If your firm has a large local footprint and an aggressively mobile audience, you are a firm they label as a 'Mobile Local.' Local is critical to your effort, and you should make local search a budget priority."
Read more Click Here / www.Advante360.com
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