Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile.
I know, I know. We’ve been hearing it for years now: “This year is the year of mobile!” But for the first time in all of those years, I think we’re truly seeing mobile revolution for marketers.This past quarter, by their own estimations, Walmart reported that 70 percent of the traffic to their site during Thanksgiving weekend was from mobile devices, and Target reported that 60 percent of their holiday site traffic was from mobile.
But mobile traffic isn’t isolated to just retail e-commerce sites. Whether your organization is B2C, B2B, non-profit or other, there’s a place for your company in mobile.
Should Mobile Be A Priority for Your Site?
My own company’s website has seen a 659 percent increase in mobile organic traffic over just the past year. I honestly never expected it would be that high! What are your mobile traffic levels today?Read more Click here / www.Advante360.com
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