Thursday 22 January 2015

Is SEO a Myth?

There is an old man in Woking, Surrey, who carefully places a bowl of custard outside his front door every night before he goes to bed. For years, people were curious about this until a couple of school children knocked on his door and asked “why do you put a bowl of custard outside your door each night?”. He smiled and said: “It is because of the elephants.” The children looked at him rather puzzled and said “But there are no elephants in Woking.” “So,” the old man said, “it must be working then.”
Of course, this is not a true story, but it shows that we often have unshakable belief in something. The old man puts his bowl of custard out, no elephants arrive, therefore the bowl of custard must be warding off the animals. At least that’s his belief.
We can see unshakable beliefs all around us – indeed, we often have them ourselves. You may be a Christian with the unshakable belief that Jesus was the son of God. Or you may be Jewish, regarding Jesus as a kind man, but not the son of God. Alternatively, you may be an Atheist, unmoved by the concept of a deity.
 
 
 

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