Ten years ago, maybe even five years ago, traffic was the only metric
SEO professionals were responsible for. The industry was new, we were
still figuring out what we doing, and candidly our stakeholders didn’t
know any better.
The industry is nothing like that now.
We’re better equipped at understanding algorithms, users are savvier with search engines, and stakeholders demand more and better data.
Now, SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
We never used to — OK I won’t lump us all in together: I never used to — think too much about this. We were ranking, our listing was attractive, and we were getting clicks, so my job was done. But the bounce rate is astronomical, the conversion rate sucks, and people are exiting faster than turning off Sharknado.
Read more Click here / www.Advante360.com
The industry is nothing like that now.
We’re better equipped at understanding algorithms, users are savvier with search engines, and stakeholders demand more and better data.
Now, SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
We never used to — OK I won’t lump us all in together: I never used to — think too much about this. We were ranking, our listing was attractive, and we were getting clicks, so my job was done. But the bounce rate is astronomical, the conversion rate sucks, and people are exiting faster than turning off Sharknado.
Read more Click here / www.Advante360.com
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