Dealing With That Key Exec Who Thinks All SEO Is Spam

You may have a killer SEO strategy mapped out for this year, but that won't matter if someone in the C-suite thinks you're just a spammer. Columnist Eric Enge advises how to navigate this tricky situation.

You have put together a great SEO plan for 2015. You’re going to do the right things with your website architecture. You will take the content on site through a major upgrade. You have a great content marketing campaign in mind, one that will drive your SEO visibility through the roof.
The problem is, one of your company’s key execs (the “Objecting Exec”) simply believes that all SEO is spam, or that it’s some sort of voodoo done in the back room.
Unfortunately, to that exec, it’s not a core marketing function. This person believes that you don’t belong on the team, and this objection is going to destroy any chances you have of getting your company to do things the right way.
In my last column, I wrote about what to do when the CTO Hates Your SEO Project; in this one, I am going to concentrate on what to do when key people see your entire livelihood as a dirty black art.
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