10 Common Mistakes To Avoid On Local Websites

Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.

I’ve been fielding a ton of questions recently from both potential clients and Search Engine Land readers. The most popular among them?
What do we do for Local Search success in 2015?
Now that Pigeon has rolled out to Canada, Australia, and the UK, it’s clearly here to stay, and the Pigeon posts are still crowding everyone’s news feeds. Business owners want answers, so they’re doing anything they can to figure out the “next best thing” for Local SEO.
Instead of another list of tips for 2015, I’m going to share a list of the most common issues we see on small business websites. Over the last few years, between our own clients, potential clients, and businesses I’ve chatted with at conferences, we’ve seen the same mistakes again and again.
The best tactics won’t matter if your basic foundation is out of order, so hopefully this list will help your business (or your client’s business) thrive in 2015.
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