As search engines continue to evolve, marketers must improve their skills to keep up. According to reports 70
percent of the links search users click are from SEO. Also, inbound
leads (i.e. SEO) cost 61 percent less than outbound leads (i.e. cold
calling).
SEO has a better return on investment (ROI) as well. "SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate," according to the same report.
Now that you know SEO is the way to go, here are 11 SEO tactics that you need to know in 2015:
Example: top 10 blue widgets
If you do this search and don’t find your business in the results, get in touch with the publisher and ask that your company be added to the list. Be prepared to justify why your company should be included and where appropriate, give them a summary to go along with a link.
The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Be prepared to create incredible content that may be heavily scrutinized before publishing.
Interviews are another way to get editorial links.
Read more Click here / www.advante360.com
SEO has a better return on investment (ROI) as well. "SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate," according to the same report.
Now that you know SEO is the way to go, here are 11 SEO tactics that you need to know in 2015:
1. Creating Incredible Content That Earns Links
Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. This is unlikely to change. On the other hand, other methods of link acquisition have changed. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Creating incredible content that people will want to share is still the best way to earn links.2. Co-Citation Links
Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. To get co-citation links, do a search for "best" or "top 10" items in your niche.Example: top 10 blue widgets
If you do this search and don’t find your business in the results, get in touch with the publisher and ask that your company be added to the list. Be prepared to justify why your company should be included and where appropriate, give them a summary to go along with a link.
3. Editorial Links
Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites.The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Be prepared to create incredible content that may be heavily scrutinized before publishing.
Interviews are another way to get editorial links.
Read more Click here / www.advante360.com
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