A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google's lead. Gemini's growth in mobile search traffic share so far appears to be following that same pattern.
Yahoo launched its native and mobile search advertising platform,
Gemini, last February, and since then there has been scant data released
about its performance. When RKG noted in its fourth quarter digital
marketing report that Yahoo Gemini had rapidly escalated mobile search ad serving in the second half of 2014, it caught my attention.
The digital marketing agency reported that, among its retail-centric
clients that have opted in to the platform, Gemini ramped from serving
roughly 4 percent of mobile search traffic on the Yahoo Bing Network at
the beginning of Q3 to 27 percent by the end of Q4 2014.Yahoo launched its native and mobile search advertising platform, Gemini, last February, and since then there has been scant data released about its performance. When RKG noted in its fourth quarter digital marketing report that Yahoo Gemini had rapidly escalated mobile search ad serving in the second half of 2014, it caught my attention.
The digital marketing agency reported that, among its retail-centric clients that have opted in to the platform, Gemini ramped from serving roughly 4 percent of mobile search traffic on the Yahoo Bing Network at the beginning of Q3 to 27 percent by the end of Q4 2014.
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