Last week, Snapchat rolled out its much expected "Discover" feature to its legions of young messaging app fans.
The new section within the app delivers bite-sized news stories from major news publications, helping these aging publishing behemoths reach a new generation of readers. But will this new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
For those of us over the age of 25, let me give you the rundown on Snapchat Discover.
Built on top of its disappearing photo application, Snapchat Discover lets users browse news stories in a way that’s completely native to the Snapchat experience, i.e. swiping through news stories at lightning speed.
If something catches your eye, you can swipe up to read or watch the story right within Snapchat. No links to external sites. No waiting for content to load from an external source. No formatting issues with publishers rehashing the same tired story onto a smaller screen. We’re talking fresh, exclusive content that specially designed for Snapchat, and fully lives inside the app.
Read more Click here / www.advante360.com
The new section within the app delivers bite-sized news stories from major news publications, helping these aging publishing behemoths reach a new generation of readers. But will this new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
For those of us over the age of 25, let me give you the rundown on Snapchat Discover.
Built on top of its disappearing photo application, Snapchat Discover lets users browse news stories in a way that’s completely native to the Snapchat experience, i.e. swiping through news stories at lightning speed.
If something catches your eye, you can swipe up to read or watch the story right within Snapchat. No links to external sites. No waiting for content to load from an external source. No formatting issues with publishers rehashing the same tired story onto a smaller screen. We’re talking fresh, exclusive content that specially designed for Snapchat, and fully lives inside the app.
Read more Click here / www.advante360.com
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