Company says its platform automates campaigns across networks.
Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing.The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo Bing Network Strategic Ambassador. Now it’s adding its own PPC search inventory to reach consumers across its local search network. The same campaign can run across sites/engines.
YP argues that its users are more valuable because they’re typically closer to buying decisions:
According to a recent comScore study commissioned by YP, people who initiated a search on YP bought more often than other internet searchers and were more influenced by advertising, with 66% having made a purchase after their search and six out of ten (61%) having searched for a business after seeing it featured in an ad.The same generalization can be made about all local searchers and especially mobile search users, the majority of whom are ready to make a purchase within hours.
The new platform behind YP’s new search offering promises “a new optimization engine [that automates] many of the complex tasks required to build and manage a campaign across multiple search sites at once, the engine takes in performance data across those search sites to manage budgets on a daily basis.”
Read more Click here / www.advante360.com
No comments:
Post a Comment