Optimizing For The Google Quick Answers Box

Columnist Jim Yu of BrightEdge and Kirill Kronrod of Adobe share tips for getting your content featured in Google's Quick Answer box.

Google has made a lot of strides with the Quick Answer box over the past few years, and these developments have evoked mixed reactions from SEOs who see both the challenges and opportunities therein.
The challenge is, if a searcher can find the answer right in the search results, why would they click through to your site? The opportunity, however, is that if your site’s content is featured in the answer box with a link back to your site, you have prominent visibility.
In fact, the latest news in the quick answers dialogue is that Google is showing action-oriented links – basically calls-to-action – for certain queries in their answers box.

 

In this post, we’ll look at the fundamentals of optimizing for the answers box. I also asked Kirill Kronrod, a senior global SEO Manager at Adobe, to help by offering insights and optimization tips on how to improve quick answers visibility.

Optimizing For The Google Answers Box

For the purposes of this post, I am going to keep this brief but informative. There’s quite a bit to cover when it comes to semantic markup, structured data, and the Knowledge Graph.
The Google Knowledge Graph is what powers certain components on a search results page, and the quick answers box is just one of those components. Semantic markup, like that provided by Schema.org, is just one way to help communicate what’s on a page to search engines –beyond the basic SEO optimization practices we employ.
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