Monday 2 February 2015

What to expect at SES 2015 – From mobile SEO to the internet of things

Search Engine Strategies London (SES) 2015 includes exciting and informative sessions on a range of topics – from revamping your PPC campaigns and dealing with mobile SEO to developing a marketing strategy with big data and programmatic advertising.
Taking place on 10 & 11 February at Victoria Park Plaza, the event comprises more than 30 sessions over the course of two days.
Expect big brands, including Schneider Electric, Facebook, Google, Lego, House of Fraser, eBay and many more.
You can also look forward to networking – lots of it – with meet and greets, industry roundtables, and more, and SES have a leading search and digital marketing event lined up too.
Here we take a look at the five sessions you don't want to miss:
1. Revamping and rebooting your PPC campaigns
In this session, PHD and Travel Republic discuss how to re-architect inherited campaigns to maximise effectiveness and how to optimise existing paid search efforts, from campaign design to testing, execution, and measurement.
Read more Click here / www.Advante360.com

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