As Google begins to penalize every known link-building technique, it
is going to extremely tough going forward for small businesses with an
online channel to build a. high-quality linking strategy. So the success
of your business’ SEO is going to depend on how creative you can get.
I asked a few successful SEO agencies and small businesses on the strategies they used to get links for their websites. Here are some of their tips:
According to Dave Davis, the managing director of RedFlyMarketing, free tools for SEO purposes has been so successful for his company that they now have a dedicated budget to build such tools that their peers and competition can use.
According to photographer and writer Annalise Kaylor, spending hundreds of dollars in getting these releases syndicated across PR distribution companies is a futile exercise. Instead, she recommends using Facebook ads to specifically target the journalists you want to reach out to. She recommends aggregating a list of journalists you want to reach out to. Once done, search for their names on Facebook and dig out their profile IDs. Finally, create Facebook ads promoting your blog post and target them at these specific Facebook profiles. Here is a short tutorial of the process. This technique is not only effective but costs you pennies to reach out.
Read more Click here / www.advante360.com
I asked a few successful SEO agencies and small businesses on the strategies they used to get links for their websites. Here are some of their tips:
1. Build helpful tools for your industry
Every industry has a need for unique tools that will make life easier. While a lot of these tools can be packaged and sold as a product, there are several other smaller tools that are useful but may not actually be turned into a business.According to Dave Davis, the managing director of RedFlyMarketing, free tools for SEO purposes has been so successful for his company that they now have a dedicated budget to build such tools that their peers and competition can use.
2. Target your journalists on Facebook
Press releases are bland, and they don't really work in getting the word out to the journalists any more.According to photographer and writer Annalise Kaylor, spending hundreds of dollars in getting these releases syndicated across PR distribution companies is a futile exercise. Instead, she recommends using Facebook ads to specifically target the journalists you want to reach out to. She recommends aggregating a list of journalists you want to reach out to. Once done, search for their names on Facebook and dig out their profile IDs. Finally, create Facebook ads promoting your blog post and target them at these specific Facebook profiles. Here is a short tutorial of the process. This technique is not only effective but costs you pennies to reach out.
Read more Click here / www.advante360.com
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