5 Techniques To Safely Get Links In 2015

Link building is important, but it can be dangerous if you don't know what you're doing. Today, columnist Neil Patel shares his white hat link building tips.

Any trustworthy SEO knows that “link building,” while necessary, can be potentially dangerous.
In the minds of many, “link building” is synonymous with the spammy, black hat SEO techniques of years past; yet, high-quality links remain the single largest off-site ranking factors used by the search engines.
Google has evolved to the point where it’s simply not possible to indiscriminately build links to a site and expect ranking. Try that, and you’ll get a penalty.
So, how can you safely build links in 2015? There remain several legitimate and appropriate ways. Following are the five that I use most often.

1. Guest Blog & Get Others To Do It, Too

As with any technique, you have to be careful with guest blogging. The declaration from Google head of webspam Matt Cutts that “guest blogging is done” is only partially true. Google took down several major blog networks, indicating that they were really serious about penalizing spammy guest blogging. It is likely that Google will continue to refine their algorithm to weed out even more of these less-than-trustworthy forms of guest blogging.
But there remains and will remain a strong and authentic side to guest blogging. That is what I’m referring to.
Guest blogging is not in itself a method of gaining guest blogs. If a website owner or editor trusts you to create high-quality content, they are not giving you permission to start aiming backlinks at your website. They are instead trusting you to produce excellent content that their readers will love.
If you have a byline or an occasion to mention some other articles you’ve written, then you may be entitled to a link.
Let me be very clear about guest blogging and its relationship to backlinks. The purpose of guest blogging is not backlinks. The minute you start doing that, websites and editors will know what’s going on. You’ll get voted off the island.
If, however, the context, content, and subject of your guest post require it, then you can link to your own material. The goal is to be as helpful, clear, and informative as possible.
Keep in mind that guest blogging is a scalable way to earn great backlinks. If you have other influencers in your company who are skilled and willing to write, then encourage them to get into guest blogging, too. Guest blogging is a powerful method for growing one’s personal brand, and it benefits the company as a whole.
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